Selected candidates are eligible to be featured on TORA’s social media, SEMA eNews and future TORA member updates. Become involved in the industry, learn as much as possible and work to find and achieve your passion.įill out an TORA-member spotlight form to highlight how your company is contributing to the truck and off-road specialty-equipment industry. To a degree, performance, accessories and overland fields are all interconnected. SEMA: What advice do you have for young professionals contemplating a career in the automotive aftermarket?ĬK: Don’t limit yourself to a category. The UnderCover SwingCase has been able to enter this market to meet every consumer’s needs. No product in the market was tailored to the enthusiast that also had a truck bed cover and needed a storage solution for the bed of their truck. The automotive industry was previously filled with toolboxes primarily aimed at professional use. SEMA: Tell us about a product that you are proud of.ĬK: We are most proud of our UnderCover SwingCase. Additionally, we are continuously looking for ways to improve existing offerings, launch new products and improve our reach. For instance, we have expanded our bed cover lineup with the UnderCover Triad. To adapt, the UnderCover team is always working on new projects across platforms. The unique challenges of 2021 are still present. : Undercover Flex Tonneau Cover 1-48 of 114 results for 'undercover flex tonneau cover' Results UnderCover Ultra Flex Hard Folding Truck Bed Tonneau Cover UX12024 Fits 2020 - 2023 Chevy/GMC Silverado/Sierra 2500/3500HD 6 10' Bed (82.2') 63 1,25837 FREE delivery Jun 12 - 14 More Buying Choices 1,199. Demand has increased 40% compared to pre-pandemic levels, and we have expanded our production lines to meet demand. SEMA: Tell us about your business now in 2021 and what are some projects you are working on?ĬK: We have been very fortunate in 2021. This new cover allowed the expansion and reach to provide truck bed covers for customers across every spectrum of the tonneau cover market. Traditionally, Undercover only offered one-piece products. SEMA: What was your company’s breakthrough moment?ĬK: Our company’s breakthrough moment occurred with the release of the UnderCover Flex folding cover. How did your company start?Ĭory Kraft: UnderCover was born from a drawing on a napkin at a Christmas party in the late ’90s, and the proceeding tonneau cover, the UnderCover Classic, was the first-of-its-kind for its design in the one-piece cover market. In SEMA’s Q&A with the company’s Vice President of Sales Cory Kraft, he shares UnderCover’s breakthrough moment and what projects the company is working on in 2021. UnderCover has been named the SEMA Truck & Off-Road Alliance’s (TORA) newest member spotlight company.
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